Ontario Lottery and Gaming Corp. Maintains Strong Market Share Position
Last week, the Auditor General of Ontario issued a report applauding the Ontario Lottery and Gaming Corporation for the progress they’ve made in the face of stiff competitive winds over the past 19 months. According to data from H2 Gambling Capital, a global specialist gambling sector market data provider, government-owned OLG has a 16% market share in Ontario.
The crown corporation had to adapt its business practices when the commercial, competitive iGaming market opened in Ontario in 2022. With 50 licensed operators in the province, including major brands like FanDuel, BetMGM, and DraftKings, OLG faced a challenging landscape.
Casino and Sports Betting Revenue Up
OLG has seen record-breaking growth in its digital business, with gross online casino and sports betting revenue reaching $630 million in the fiscal year 2023-24, up from $561 million in the previous year. This growth has allowed OLG to maintain a strong market share position in Ontario.
Canadian Gaming: Market Share Stats
The Ontario private market, excluding OLG, recorded $64 billion in total wagers in fiscal year 2023-24, generating $2.4 billion in gaming revenue. According to H2 Gambling Capital, commercial operators in Ontario hold a 78% market share, while OLG occupies 16%, with offshore platforms at 5%.
Bet365 Leads the Charge
Data from H2 shows that Bet365 leads the market with a 15% share in fiscal year 2024, followed by FanDuel at 13% and Betano at 9%. Super Group, BetMGM, Entain, and BetRivers each hold a 7% share. The Auditor General’s annual report highlighted the progress made by OLG in implementing recommendations to enhance competitiveness.
Implementing Recommendations
As of November 15, 2024, OLG had fully implemented 32% of the recommended actions and was in the process of implementing 38% more. These actions include the introduction of new iGaming casino products, expanding live game offerings, assessing staffing numbers, and integrating self-exclusion programs.
New Casino Product
OLG has developed a strategy to introduce new products, with plans to continue expanding offerings and exploring potential new products. The organization is considering joining a national network for increased reach and impact.
Level Playing Field
OLG’s Chief Gaming Officer, Dave Pridmore, emphasized that the competitive market has pushed OLG to innovate and improve its operations to compete effectively. OLG is committed to implementing the Auditor General’s recommendations for continuous improvement.
By adapting to the changing landscape of the gaming industry, OLG has maintained its strong market position and continues to grow in the face of increasing competition.
**Personal Touch:**
As a regular patron of OLG establishments, I have noticed the positive changes and improvements made by the corporation over the years. The commitment to customer trust and satisfaction is evident in the variety of new games and offerings introduced regularly. It’s reassuring to see OLG embracing innovation and competition to provide a better gaming experience for all customers.
