Circa Sports recently made an exciting announcement that they will be the official jersey patch sponsor for the NHL’s Chicago Blackhawks for the upcoming 2024-25 season. This news comes hot on the heels of the Florida Panthers claiming the 2024 Stanley Cup. Circa Sports, a Las Vegas-based company, is now one of the few companies with multiple jersey patch deals in the same professional sports league. They also have a jersey patch deal with the Las Vegas Golden Knights and are making significant moves in the sports sponsorship arena.
The partnership between Circa Sports and the Chicago Blackhawks will officially kick off later this week at the 2024 Upper Deck NHL Draft. Fans can expect to see the Circa Sports logo proudly displayed on the Blackhawks’ jerseys throughout the upcoming season. The financial details of the agreement between Circa and the team have not been disclosed to the public.
This collaboration between Circa Sports and the Blackhawks could prove to be a strategic move for the company. Circa has been making waves in Illinois since May 2022 when they announced plans to enter the state through a partnership with Full House Resorts. With the ability to run a retail sportsbook at a local casino and offer online betting services, Circa has positioned itself as a prominent player in the Illinois sports betting market.
Despite the recent struggles of the Blackhawks, the team is led by Connor Bedard, a talented 18-year-old player who is considered one of the NHL’s rising stars. This partnership could be mutually beneficial for both Circa Sports and the Blackhawks as they aim to reach a wider audience and capitalize on the growing interest in sports betting.
The NHL, like other major sports leagues in North America, has been expanding its partnerships with gaming companies. Last November, the NHL announced ESPN Bet as its official sports wagering partner, signaling the league’s increasing involvement in the sports betting industry. With multiple teams already having sponsorship deals with sportsbook operators, the NHL is embracing the trend of sports betting sponsorships across the league.
Overall, the partnership between Circa Sports and the Chicago Blackhawks marks an exciting development in the world of sports sponsorships and betting collaborations. As the NHL continues to integrate betting partnerships into its marketing strategy, fans can expect to see more innovative deals between sports teams and gaming companies in the future.