Hailey Welch, known as the “Hawk Tuah girl,” recently filed trademark applications, including one for “Bet On That Thang.” The filings were made by 16 Minutes LLC, a Tennessee-based company named after “15 minutes of fame.” Welch, originally from Tennessee, gained internet fame after a viral video where she made a sexually charged comment. This led to her nickname “Hawk Tuah Girl.”
In addition to “Bet On That Thang,” Welch’s trademark applications cover various products and services, including comedy shows, condiments, gum, hats, mouthwash, sunflower seeds, shirts, and sports betting. While some celebrities don’t use their trademarks after obtaining them, Welch could potentially capitalize on her fame and venture into the betting world.
The trademark registration for “Bet On That Thang” includes categories like sports betting services, wagering services, arranging contests featuring casino gaming, and entertainment services related to casino gaming. Welch could leverage her popularity among Gen Z and millennial men to become a paid endorser for a gaming company or take a localized approach in Tennessee, where online sports wagering is legal.
With football season approaching, Welch’s potential entry into sports betting could be well-timed. She already has some ties to the gaming industry, having made a paid appearance at the Daer Dayclub in Florida, owned by Hard Rock International. Reports suggest that she was paid $30,000 for judging a bikini contest at the venue.
Described as a “charming Gen Z Dolly Parton” by Rolling Stone, Welch has signed with Penthouse and rumors suggest she may star in her own reality TV show. Despite her controversial rise to fame, Welch has used her platform to raise awareness for animal shelters in Nashville through social media.
Overall, Hailey Welch’s trademark filings and potential foray into sports betting indicate her continued efforts to capitalize on her sudden fame as the “Hawk Tuah Girl.” With her growing presence in the entertainment industry and gaming world, she seems poised to make the most of her 15 minutes of fame and potentially extend it into a lasting career.