A recent survey conducted by GambleAware in collaboration with Ipsos has shown that there is significant public support for stricter regulations on gambling advertising in the UK. The survey, which gathered responses from 4,207 adults, highlighted the growing concern over the impact and prevalence of gambling advertisements.
The survey, published on June 27, revealed that a majority of British consumers are in favor of increased regulation on gambling ads. Specifically, 74% of respondents believe that gambling advertisements on social media should be regulated, while 72% support stricter regulations for television adverts. Additionally, 67% of those surveyed agreed that there are currently too many gambling ads, and 66% expressed concerns about the influence of these ads on children. Furthermore, 61% opposed the use of gambling logos on football shirts, indicating a strong desire for change in how gambling is marketed, especially in sports.
In addition to public opinion on regulations, the survey also examined the impact of gambling advertisements on individuals’ gambling behaviors. It was found that 24% of respondents who had gambled in the past year took actions related to gambling after seeing an ad. This percentage increased to 79% among those facing gambling-related issues, with 54% stating that ads make it hard for them to reduce their gambling activities. Moreover, 51% reported that advertisements create a temptation to place bets while watching professional football matches.
Zoë Osmond, the chief executive of GambleAware, highlighted the normalization of gambling through advertising and the lack of emphasis on the risks of gambling addiction and harm. She emphasized the need for more regulations, particularly in the realm of sports where children and young people are exposed to such ads.
In response to the survey findings, GambleAware has proposed several measures to make gambling advertising safer. These measures include implementing a pre-watershed ban on broadcast advertising across various platforms, including television, radio, and video on demand. The organization also recommends including independent, evidence-based health warnings in all advertisements, with clear directions to support services. Additionally, they suggest banning gambling marketing at sports events and removing sponsorships from sports clothing, merchandise, and stadiums.
The report also addresses the barriers that prevent individuals from seeking help for gambling-related harm. It was found that 64% of respondents who had experienced gambling problems had not reached out for help, citing feelings of shame, guilt, and fear of judgment as the main reasons. However, the survey revealed that those who did seek help experienced positive outcomes, with 76% feeling better after seeking assistance.
Overall, the survey highlights the public’s support for stricter regulations on gambling advertising and the need for increased awareness and support for those facing gambling-related issues. By implementing the proposed measures, it is hoped that the harmful impact of gambling advertisements can be mitigated, and individuals struggling with gambling problems can receive the help they need.
