Tomash Devenishek: Micro-Betting Pioneer in Kero Sports
In the world of sports betting, Tomash Devenishek is making waves as a pioneer of micro-betting. As the founder and CEO of Kero Sports, he is changing how fans interact with live sports through innovative micro-betting technology.
Devenishek’s background is as diverse as the products he offers. Born in Russia, raised in Israel, and later immigrating to Canada, he brings a global perspective to Kero Sports. His experience as a CTO and product director for social entertainment companies laid the groundwork for his current venture.
Noticing a gap in the market, Devenishek founded Kero Sports in 2020, just before the Covid-19 pandemic. The sudden halt in sports events created a demand for new digital engagement solutions, which Kero Sports was able to provide.
Kero Sports’ main product is an algorithmically curated in-game micro-betting engine. It uses real-time play-by-play data to offer engaging betting opportunities for fans. Unlike traditional sports betting, Kero’s approach aims to make betting as simple and enjoyable as scrolling through social media.
The company has seen rapid growth, from a self-funded startup to partnering with major sports teams in the NBA, NFL, MLB, and NHL. Their technology powers in-game micro-betting experiences for users of official mobile apps for teams like the Chicago Bulls and Kansas City Chiefs.
Devenishek believes in the potential of micro-betting in the real-money gaming industry. He predicts that current sports betting products will not appeal to the next generation, emphasizing the need for more accessible and entertainment-focused options. Kero Sports is expanding globally, partnering with sports betting brands like Novibet and Altenar.
Early data shows that Kero’s real-money micro-betting product accounts for a significant portion of in-play betting volume where available. Devenishek’s journey offers insight to aspiring entrepreneurs, highlighting the importance of blending personal and work life, hiring smart people, and staying true to one’s vision.
As Kero Sports continues to expand worldwide, Devenishek’s innovation is reshaping the future of sports betting. By combining the excitement of sports with the engagement of social media, he is leading the way in transforming the industry.
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Presented by Global Gaming Business and The Innovation Group.
