Responsible Gaming Education Month (RGEM) takes place every September, giving the gaming industry a chance to focus on creating a safe and informed gaming environment. This year, there was a strong emphasis on promoting gaming literacy, educating consumers, enhancing employee training, and conducting research on responsible gambling. These initiatives showcase the industry’s dedication to responsibility and set the stage for future advancements in responsible gaming.
One of the key highlights of this year’s RGEM was the efforts made to raise awareness about responsible gaming. Various organizations, including MGM Resorts, BetMGM, Bally’s, and sports leagues, took proactive steps to educate consumers through announcements, social media campaigns, partnerships, and advertisements. Companies like FanDuel and Las Vegas Sands also prioritized employee education through events like Play Well Day and global awareness campaigns.
In addition to spreading awareness, there was a significant focus on advancing research in responsible gaming. The American Gaming Association (AGA) introduced the Responsible Gaming Intervention Effectiveness Scale, a tool developed by Drs. Jonathan Ross Gilbert and Marla Stafford. This scale will help evaluate the effectiveness of responsible gaming messages, contributing to a more evidence-based approach to education in the industry.
Furthermore, the AGA’s research revealed that the legal gaming industry is investing heavily in responsible gaming efforts, with an annual spending of $472 million. Key areas of investment include customer service interactions, developing responsible gaming programs, consumer-facing education, problem gambling support services, and research. This significant increase in spending demonstrates the industry’s commitment to responsibility and highlights the growth in investments compared to previous years.
As Responsible Gaming Education Month comes to a close, it’s important to celebrate the achievements of this year and look forward to continued progress in the future. The collaboration and dedication of the entire industry have contributed to the success of RGEM, and there is a sense of pride in the collective efforts made to promote responsible gaming. Moving forward, there is a shared commitment to further enhance responsible gaming initiatives and ensure a safe and enjoyable gaming experience for all.
