Sports betting data provider Sportradar has announced the launch of a new AI-powered audio advertising platform for casino and sportsbook clients. This new offering, called Gen AI audio, is designed to help gaming companies create customized advertisements during live games that are relevant to bettors, potentially driving increased engagement.
Sportradar, known for its extensive portfolio of deals with professional sports leagues and data on over 80 sports across 150 leagues in 120 countries, is the latest company to tap into the power of AI for advertising. This move comes as more data providers are turning to AI to enhance their client offerings, following in the footsteps of companies like Genius Sports.
The Gen AI audio platform will allow operators to generate creative content during key sporting and gaming moments, scaling their advertising efforts into podcast streaming services and internet radio networks. This technology could be particularly beneficial for sportsbook operators, as data shows that bettors are increasingly consuming audio content.
Niki Beier, Sportradar’s Marketing Senior Vice President, highlighted the importance of delivering relevant audio messages in real-time to reach more customers. The company aims to provide a simple yet sophisticated solution for sportsbook and casino operators to integrate audio adverts into their marketing campaigns without the need for extensive creative resources or high production budgets.
With the rise of audio consumption among sports fans and bettors, the timing of Sportradar’s AI ad suite could prove to be well-suited for the industry. While AI technology is still evolving, Gen AI has shown promise in creating efficiencies in content creation, especially in audio, images, and video formats.
By leveraging AI-driven customization and offering an end-to-end marketing service that includes various channels such as programmatic display, video, audio, and digital-out-of-home advertising, Sportradar is positioning itself as a leader in providing innovative marketing solutions for the gaming industry. The company’s expertise in utilizing AI technology, as demonstrated through its partnership with the NBA, further underscores its commitment to enhancing bettor and fan engagement.
As the gaming industry continues to evolve, AI-powered advertising solutions like Sportradar’s Gen AI audio platform could play a crucial role in helping operators connect with their target audience and drive business growth. By staying at the forefront of technological advancements and providing tailored advertising solutions, companies like Sportradar are poised to shape the future of marketing in the gaming sector.
