The European Gaming and Betting Association (EGBA) recently released its 2024 Sustainability Report, shining a light on the online gambling industry in Europe. The report emphasizes the importance of finding a balance between regulation and market competitiveness to ensure a sustainable and responsible gambling environment.
One of the key issues highlighted in the report is the rise of black market gambling across Europe. Strict regulations in countries like the Netherlands, Italy, Spain, and Sweden are pushing players towards unregulated offshore sites, which lack essential consumer protections and prioritize profits over player safety. Leading operators, including Flutter, Entain, Evoke, and Kindred, warn that these restrictions are making illegal alternatives more appealing to players.
The EGBA stresses the need for a balanced regulatory framework that not only protects consumers but also maintains market competitiveness. Over-regulation can drive players towards unsafe alternatives, as seen in France where more players are using black market websites than regulated ones. The report calls on national policymakers to design regulations that safeguard consumers while still providing an attractive and competitive market for players.
Despite the challenges posed by black market gambling, the report highlights progress in promoting responsible gambling within the legal market. In 2023, a record 65% of European gamblers used safer gambling tools, thanks to increased safety messages and personalized interventions based on individual playing behavior. The report shows that safety tools and player intervention mechanisms have been effective in encouraging safer gambling practices.
Looking ahead, the EGBA and its members are committed to fostering a sustainable and responsible gambling culture. Significant investments have been made in developing advanced safety tools and player intervention mechanisms, with a focus on personalized approaches to player safety. Deposit limits remain the most popular safety tool, used by 70% of customers who voluntarily activate safety measures.
In addition to promoting responsible gambling, EGBA members have contributed significantly to problem gambling research, education, and treatment. In 2023, contributions to these areas increased by 25%, totaling €61.2 million. The EGBA plans to host the fourth edition of European Safer Gambling Week in November 2024, aiming to engage more participants and raise awareness about responsible gambling practices.
Overall, the EGBA’s 2024 Sustainability Report serves as a call to action for regulators and policymakers to strike a balance between consumer protection and market competitiveness. By creating a well-regulated and appealing legal market, Europe can effectively combat the risks associated with black market gambling and ensure a safer gambling environment for all players.
