The gaming industry needs to step up and take more action when it comes to responsible gambling. Charmaine Hogan, head of regulatory affairs at Playtech, has some suggestions on how to do just that.
As the gambling industry continues to grow, both in the U.S. and globally, it is facing some important decisions. While the economic benefits of more gambling opportunities are clear, there are also challenges, especially when it comes to responsible gambling. This Responsible Gaming Education Month is the perfect time to take a closer look at what we are currently doing, where we want to go in the future, and how technology can help promote responsible gambling for a safe and enjoyable experience.
Recent data from the American Gaming Association shows that a high percentage of sports bettors and casino patrons are aware of responsible gambling tools. However, there seems to be a gap between awareness and action. Many Americans have encountered responsible gaming messaging, but not all of them are familiar with the available resources.
It’s time for a change in how we approach responsible gambling. Instead of putting all the responsibility on individual players, we need to recognize that it is a shared responsibility among players, operators, regulators, and society as a whole. The industry has made progress with self-exclusion programs and deposit limits, but more needs to be done to make these efforts feel like an integral part of the gambling experience, rather than just a box to be checked off.
The regulatory landscape in the U.S. is fragmented, with each state setting its own rules. This lack of consistency makes it difficult to create a culture of responsible gambling. We need to reimagine responsible gambling by integrating it into the core design of platforms and games. Using data and technology can help identify players who may be developing problematic behaviors early on.
A more unified regulatory approach is also needed, with minimum standards for responsible gambling across all states. Investing in education and research is crucial to bridge the gap and gain a deeper understanding of healthy gambling behaviors. Transparency is key, with operators sharing data with researchers and regulators to inform policies and interventions.
Changing the narrative around gambling is essential, acknowledging both the benefits and risks. Technology can play a significant role in promoting responsible behavior, with tools like artificial intelligence and machine learning identifying at-risk players early. Playtech’s BetBuddy software is an example of using technology to address risks in online gambling.
Overall, creating a sustainable and responsible gambling environment requires a commitment from all stakeholders. By taking a collaborative and proactive approach, the industry can thrive in the long run while prioritizing player protection and societal benefit. It’s time to move beyond lip service and make real changes in how we approach responsible gambling, using innovation and a focus on player well-being. Let’s make this Responsible Gaming Education Month the start of a new era in responsible gambling.
