Cisco (NASDAQ: CSCO) and MGM Resorts International (NYSE: MGM) have announced a significant technology agreement that will see the casino operator leveraging Cisco’s software portfolio to enhance customer experiences. The contract spans 5.5 years, although financial details were not disclosed. This Whole Portfolio Agreement (WPA) builds upon the existing relationship between Cisco and MGM and aims to boost automation at the integrated resorts operated by MGM.
By automating MGM Resort’s network, the agreement opens up possibilities for future location services and next-generation machine learning applications in the gaming and hospitality industry, offering new avenues for guest engagement. Moreover, the accord aligns with MGM’s sustainability goals, including reducing carbon emissions – a key focus for the largest operator on the Las Vegas Strip.
While the press release for the Cisco deal briefly mentions cybersecurity, it is worth noting that cybersecurity is a critical aspect of the agreement. Cisco, being a leading provider of cybersecurity solutions leveraging AI and cloud computing, could potentially offer MGM access to cutting-edge cybersecurity tools. This would enable MGM to enhance its defense mechanisms and protect against future cyber threats.
The partnership between Cisco and MGM also hints at the potential for increased automation at MGM properties. While specific details were not provided, the agreement suggests that MGM could benefit from technology that enhances automation efforts within the gaming company. Automation has already proven valuable in tasks such as hotel check-ins and reservations, and its expanded use could bring efficiencies and cost savings to various back-office operations in the leisure and hospitality sector.
Looking ahead, the gaming industry is likely to embrace AI technologies to enhance operations and improve customer experiences. For instance, AI-powered language learning models are already being used to identify fraudulent activities in gaming establishments. Additionally, AI can provide valuable insights into players’ betting behaviors and preferences, helping operators tailor their offerings to better meet customer demands. As technology continues to advance, we can expect to see further integration of AI and automation in the gaming sector to drive innovation and efficiency.
