Eli and Peyton Manning Star in FanDuel’s “Kick of Destiny” Campaign
Eli and Peyton Manning are set to take center stage in FanDuel’s newest advertising campaign, “Kick of Destiny 3.” The campaign offers sportsbook clients the chance to win a share of $10 million by choosing the correct Manning brother. The humorous twist in the commercials comes from portraying the two-time Super Bowl-winning quarterbacks as kickers, a departure from their usual positions on the field.
What to Expect from the Campaign
The first ad spot from “Kick of Destiny 3” shows Eli revealing his secret desire to be a kicker, with older brother Peyton eager to join in on the fun. Fans will have the opportunity to witness a live kick during the FOX Super Bowl Pregame Show, as well as view two TV spots during the game. These ads will feature recap footage of the Mannings’ kicking competition, culminating in a celebration to reveal which fans selected the winning Manning and earned a share of the $10 million in Bonus Bets.
Mannings’ History in Sportsbook Ads
This isn’t the first time the Manning family has appeared in sportsbook advertisements. The Mannings, including eldest brother Cooper and father Archie, have previously been featured in commercials for Caesars Sportsbook. Following a cost-cutting move by Caesars in 2022, the partnership with Peyton’s Omaha Productions came to an end. Despite this, the Mannings have continued their involvement in sportsbook ads, including radio spots with recent voiceovers by Peyton and Eli.
Exciting Details of “Kick of Destiny 3”
“Kick of Destiny 3” marks the first iteration of the campaign to feature a competition between two athletes. During the FOX Super Bowl Pregame Show, each Manning will attempt a 25-yard field goal, with additional rounds if needed to determine a winner. FanDuel customers who correctly predict the winner will receive a share of the $10 million in bonus bets.
The Mannings’ involvement in this campaign adds a unique and entertaining twist to the world of sportsbook advertising. As viewers eagerly await the Super Bowl and the unveiling of the winning Manning, the excitement continues to build around this innovative and engaging promotion. With the Mannings at the helm, FanDuel’s “Kick of Destiny” is sure to be a memorable and entertaining experience for fans and sports enthusiasts alike.
