In his recent column, Tom Waterhouse from Waterhouse VC discussed the growing trend of crypto wagering and how companies can stand out in a competitive market. Waterhouse emphasized the importance of innovation, quoting Steve Jobs and stating that change should be seen as an opportunity rather than a threat. He highlighted how companies like Sportsbet.io and Stake.com are leading the way with their user experience, marketing strategies, and payment solutions.
One key point Waterhouse mentioned is the significant turnover in the industry, with Sportsbet.io reporting a monthly turnover of US$2.7 billion. This is a substantial increase compared to Australia’s largest operator in 2023, which averaged US$1 billion per month. The impact of crypto wagering on the market is undeniable.
Waterhouse also touched on the power of micro-influencers in marketing, contrasting the approach of giants like Stake with that of emerging platforms like Shuffle.com. While Stake partners with celebrities like Drake, Shuffle.com focuses on smaller influencers with dedicated followings, which can lead to higher returns on investment.
Speaking of Shuffle.com, the platform has quickly made a name for itself in the crypto wagering sector since its launch in 2023. Led by Noah Dummett, Shuffle has facilitated over US$6 billion in bets and aims to rival established exchanges in terms of scale and profitability. The company’s strategic growth and marketing initiatives have been key to its success.
Shuffle’s focus on user experience and retention sets it apart in the industry. With a custom-built UI and high RTP rates for its casino games, Shuffle prioritizes speed, navigation, and player engagement. These factors contribute to the platform’s appeal and competitiveness.
Waterhouse VC also emphasized the role of B2B suppliers in driving innovation within the wagering industry. By investing in suppliers rather than direct-to-consumer operators, companies can differentiate themselves and offer superior products and experiences to users. This approach is crucial for long-term success in the market.
For new entrants in the wagering industry, Waterhouse advised focusing on niche markets without dominant players. By leveraging local expertise and aligning with diverse cultures, companies can optimize their marketing strategies and penetrate new markets effectively. This strategy has proven successful for companies like Shuffle, Stake, and Sportsbet.io.
Overall, the article showcases how innovation, strategic partnerships, user experience, and localization strategies are essential for success in the rapidly evolving world of crypto wagering. Companies that stay agile, adapt to market trends, and prioritize customer satisfaction are poised to shape the future of the industry.
