As the football season kicks off in September, MGM Resorts emphasizes its year-round commitment to responsible gaming. Stephen Martino, Chief Compliance Officer & Senior Vice President, highlights that responsible gaming is not just a seasonal effort but a core value of the organization. This dedication is evident in the implementation of GameSense, a responsible gaming initiative that aims to educate guests about gambling and empower them to make informed decisions.
The responsible gaming messages are prominently displayed at MGM Resorts properties, including iconic Las Vegas marquees, to ensure visibility at all times. This continuous effort to promote responsible gaming aligns with the company’s vision of being the world’s premier gaming entertainment company. With a vast array of slot machines, table games, and sportsbooks, MGM Resorts aims to make responsible gaming messaging accessible to all players, encouraging them to stay within their entertainment budgets.
Employee training plays a crucial role in promoting responsible play at MGM Resorts. The company exceeds regulatory requirements by investing in comprehensive training programs for its staff. More than 500 employees have been certified as GameSense Advisors, equipped to guide guests towards responsible gaming practices. By empowering employees to initiate conversations about responsible gaming, MGM Resorts enhances the guest experience and reinforces the idea that gambling should be a form of entertainment, not a means to make money.
In addition to employee training, MGM Resorts supports peer-reviewed research on responsible gaming and problem gambling. The company recently announced a $440,000 contribution to fund research through the International Center for Responsible Gaming and the Kindbridge Research Institute. By funding research-focused gaming organizations and academic institutions, MGM Resorts aims to promote evidence-based studies and enhance understanding of responsible gaming practices.
The commitment to responsible gaming has not only strengthened stakeholder, regulator, and consumer confidence but has also opened doors to new market expansion opportunities. As MGM Resorts explores new markets in locations like New York and Osaka, Japan, the company plans to tailor the GameSense platform to provide relevant information to guests. This approach ensures that guests receive personalized information that resonates with them, promoting responsible gaming practices across different regions.
Overall, MGM Resorts’ dedication to responsible gaming reflects its commitment to providing high-quality customer service and extraordinary experiences for its guests. By prioritizing responsibility and inclusivity, MGM Resorts continues to lead the way in promoting responsible gaming within the gaming industry.
