Las Vegas, known for its extravagant marketing tactics, has recently been utilizing social media influencers to attract visitors to the city. However, these influencers tend to target specific demographics, leaving out other potential groups of people who could be enticed to visit. This raises the question: why not expand the scope of influencers to include a wider range of age and interest groups?
For seniors, imagine the legendary Clint Eastwood, at 94 years old, becoming the face of Las Vegas for this market segment. His iconic slogan “Go Ahead Make My Day… In Las Vegas!” posted on social media could appeal to older visitors looking for excitement and entertainment in the city.
Conservatives who may view Vegas as too “liberal” could be drawn in by influencer Tucker Carlson, who could offer advice on how to enjoy the city while still sticking to their values. This unique approach could open up new opportunities for visitors with different political views.
Veterans could find a connection with Las Vegas through influencer Drew Carey, a former Marine who could promote the city’s comedy clubs and shooting ranges. This tailored approach could resonate with those who have served in the military and are looking for a fun and engaging experience.
For budget-conscious visitors, Jay Leno’s frugal dining habits could make him the ideal influencer to attract the “shrimp cocktail” crowd to Las Vegas. His promotion of penny slots and affordable dining options could make the city more appealing to those looking to save money while still having a good time.
Adventurers could be drawn in by Richard Branson, who could showcase the outdoor activities available in Las Vegas such as skiing, hiking, and boating. His adventurous spirit and influence could inspire others to explore the natural beauty surrounding the city.
Classical music aficionados could be enticed to visit Las Vegas by renowned cellist Yo-Yo Ma, who could highlight the city’s fine classical music offerings. This unique approach could attract a new demographic of visitors interested in cultural experiences.
Crime fans could be intrigued by former Mayor Oscar Goodman promoting the Mob Museum, offering them a unique and engaging experience in Las Vegas. His connections to the city’s history could make the museum a must-visit destination for this group.
While there are many different groups that could be influenced to visit Las Vegas, one demographic that may be harder to convince is the locals. Their reluctance to visit their own hometown attractions is often due to the cost of parking, which used to be complimentary. Finding a way to offer free parking at casinos could be the key to persuading locals to rediscover the city’s offerings.
By expanding the scope of influencers to include a wider range of demographics and interests, Las Vegas could attract a diverse group of visitors and continue to thrive as a top tourist destination. The power of influence and persuasion could transform the city’s marketing strategies and appeal to new audiences looking for unique and engaging experiences in Las Vegas.
