Several sportsbooks in Canada experienced a surge in signups due to the U.S. presidential election betting market. While offering betting options on sports like the NFL, NBA, or NHL is common, tapping into the energy and excitement surrounding the 2024 U.S. Presidential election proved to be a game-changer for these sportsbooks.
The battle between Donald Trump and Kamala Harris attracted a lot of interest from Canadian punters, with Trump being the favorite throughout the night. The odds fluctuated significantly as the results from swing states started to come in, creating a rollercoaster ride for bettors in Ontario.
Despite the higher price, many bettors continued to place their bets on Trump, especially in live betting scenarios. The outcome of the popular vote was particularly surprising, as Trump was priced as the underdog but managed to secure a victory.
Overall, the election night was a significant success for sportsbooks in Canada, with many new accounts being opened and a high level of engagement from bettors. The excitement and unpredictability of the U.S. presidential election proved to be a lucrative opportunity for these sportsbooks to attract new customers and increase their revenue.
