The Mirage, a legendary Las Vegas resort, is set to close its doors in just 14 days before undergoing a massive transformation into the Hard Rock Las Vegas. This iconic property, built by developer Steve Wynn for $670 million in 1989, has been a staple on the Strip for the past 35 years. The Mirage was a groundbreaking project, featuring a lush atrium with tropical foliage, a faux volcano that erupted nightly, and a famous act by Siegfried and Roy.
Over the years, Las Vegas has seen a significant escalation in the cost of building resorts, with recent projects costing billions of dollars. Wynn’s vision for The Mirage was to create something unique and unexpected in the harsh desert landscape of Southern Nevada. The resort brought national and international attention to Las Vegas and set the stage for the extravagant developments that followed.
As The Mirage prepares to make way for the Hard Rock Las Vegas, memories of its iconic attractions like the volcano and the atrium will soon be just that – memories. The transformation of the property will bring a guitar-shaped hotel tower soaring 660 feet above the Strip, marking a new chapter in the history of this legendary resort.
In addition to the closure of The Mirage, Las Vegas is abuzz with news of the Formula One Las Vegas Grand Prix. Lori Nelson-Kraft, a seasoned communications professional, has taken on a new role as the senior vice president of corporate affairs for the Grand Prix. With her background in corporate communications and community engagement, Nelson-Kraft aims to improve the race’s public perception and strengthen its ties to the local community.
The Grand Prix has faced challenges during its development, including disruptions to local businesses and lawsuits from affected establishments. However, Nelson-Kraft is working to address these issues by offering more affordable ticket options and enhancing the spectator experience at the race. Her appointment signals a new era for the Grand Prix as it seeks to become a more inclusive and community-focused event in Las Vegas.
As Las Vegas continues to evolve and reinvent itself, the closure of The Mirage and the upcoming Formula One Grand Prix represent the city’s ever-changing landscape. From iconic resorts to international racing events, Las Vegas remains a hub of innovation and excitement, offering something for everyone to enjoy.
