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Red Bull, known for its energy drinks and sports sponsorships, is now reportedly in talks to purchase an NBA franchise, potentially in Las Vegas. The company, with revenue of over $10.9 billion last year, has the financial resources to make such a move, having spent more than $1 billion on athletic sponsorships in 2022 alone.

While the NBA has not officially announced any plans for expansion, Commissioner Adam Silver has hinted that it could be on the table in the future, potentially adding two new teams to bring the total to 32 franchises. If this were to happen, Las Vegas is considered a prime location for a new team, given its status as a US casino hub.

Red Bull’s unique approach to sports ownership, which includes owning Formula One teams, Major League Soccer teams, and stakes in other sports franchises, sets it apart from traditional food and beverage companies. This could make it a strong contender in the bidding process for an NBA team in Las Vegas.

However, Red Bull will face stiff competition from other potential bidders, including NBA legends LeBron James and Shaquille O’Neal, as well as real estate developers like LVXP and Oak View Group, who have their own plans for arena projects in the city. The competition for ownership of a Las Vegas NBA team is expected to be intense if the league decides to expand.

Ultimately, Red Bull’s interest in owning an NBA team in Las Vegas reflects the company’s ongoing commitment to sports and entertainment ventures. With its financial resources and track record in sports ownership, Red Bull could be a formidable player in bringing professional basketball to the vibrant city of Las Vegas.